- Tim Brown, CEO of IDEO urges designers to Think Big: the design profession has a bigger role to play than just creating "nifty, fashionable little objects".
- Bas Raijmakers, creative director of STBY, explains how he uses film to portray user's needs and desires to inspire service innovation projects. Instead of directing ethnographic films hilmself, he helps users direct their own films, in order to get as close as possible to their daily lifes.
- Service Design and User Experience: Same or Different? Oliver King, co-founder of Engine
What is service design? – Birgit Mager (Köln International School of Design)
The Co-Design process from social design agency thinkpublic